Case Studies

Real Results for
Real Startups

From $1M ARR milestones to unicorn influencer programs, here's the work we're most proud of. Every engagement is different — so is every result.

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REsimpliFractional CMO$1M→$10M ARR

Fractional CMO — scaled from $1M to $10M ARR

Cactus Marketing embedded as Fractional CMO for REsimpli, a CRM for real estate investors. We built their in-house marketing team from scratch, created their GTM strategy, owned execution, and scaled them from $1M to $10M ARR.

✓ Scaled from $1M to $10M ARR
✓ In-house team built from 0
✓ Full GTM ownership
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ClickUpInfluencer Marketing$4B Unicorn

For one of SaaS's fastest-growing unicorns, we built and managed a high-volume influencer marketing program — curating creator networks, negotiating partnerships, and running campaigns across SaaS verticals at scale.

✓Influencer network curated
✓High-volume creator outreach
✓SaaS vertical campaigns
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GrataCRM Audit & Demand GenGrowth Stage

Grata needed to tighten their demand gen engine before their growth stage push. We audited their CRM, redesigned their email marketing workflows, built content assets, and implemented a demand gen strategy that aligned sales and marketing.

✓CRM workflow overhaul
✓Email marketing rebuilt
✓Demand gen strategy launched
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UplinqGo-to-Market StrategyFintech

Uplinq, an AI-powered credit decisioning platform, needed a clear GTM playbook to enter new lender markets. We built their market entry strategy, defined their ICP, and created the demand gen infrastructure to support their sales team.

✓GTM playbook created
✓ICP defined for fintech market
✓Demand gen infrastructure built
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SapienDemand GenerationToken Launch

Early-stage startup needed to build pipeline fast before their token launch. We ran a full demand gen program — outbound sequences, content strategy, and lead nurturing — and booked meetings so fast the client had to hire extra staff to keep up.

✓Pipeline built pre-token launch
✓Client hired extra staff to keep up
✓Full demand gen program executed
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XsollaInfluencer Marketing & Channel DevelopmentUnicorn · $1B+

Xsolla, a gaming payments unicorn, needed to expand brand presence in the gaming creator ecosystem. We built and managed their influencer network, ran high-volume creator outreach, and developed partner channels — significantly expanding creator partnerships and brand awareness.

✓Influencer network built & managed
✓High-volume creator outreach
✓Gaming vertical brand expansion
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LivePatrolLinkedIn Marketing & OutboundExited

Pre-exit startup needed to build brand credibility and fill enterprise pipeline. We ran a LinkedIn-focused content and outreach strategy, outbound prospecting, and executive positioning — building the pipeline and brand presence that supported the company's successful exit.

✓Enterprise pipeline filled
✓LinkedIn brand presence built
✓Supported company through to exit
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